kargoe - The Future of Social Commerce Powered by the People. Social apps have become integrated with our daily lives and we as users have become part of the digital space ourselves, walking advertisements in every expression, picture, and post. We witnessed the rat-race of dreamers flocking to become influencers, share their authentic personal stories and through their massive followings earn the privilege of monetizing their expression through their authentic voice, only to later face restrictions and feel the need to conform to social platform’s rules and regulations, compromising their authenticity for profits with the demands of brands using their voices for sales.
Seeking an alternate platform that gives the power back to the people has been at the heart of influencers around the world struggling to regain a sense of control and monetize their voices. Social media users are claiming a ‘decentralized social is the future’ and seeking a way to monetize freely. Thousands are ready to migrate and cash in on a revolutionary platform that seamlessly combines social and commerce. But where will can they go? Lo and behold: kargoe has arrived to bridge the way. Designed to solve this angst across nations, kargoe is a manifestation from the future owned by the community that uses it. Ready to break all the rules of social media, kargoe is rethinking the future of social commerce.
kargoe is designed for the radical shifts in our society, the new economic model of the individual: the gig economy. The gig economy is here to stay, and it’s only growing. How people live, work and spend their money has changed dramatically over the past decade, especially with the advanced evolution of smartphones, which will only continue. Being hyper-connected via social networks has increased communication and opened new ways to spend and make money online. We realize there are endless ways to monetize from our essence. Remotely picking up a “gig” or selling products or services online through our voice and expression is becoming a norm outside of our ‘day to day’ jobs, and many are hoping to replace their jobs with a more authentic way of creating incomes, in this new vision of multi-monetization online. The so-called “gig economy” is altering the way that people view their ability to make money from their personal expression.
With data breaches, shadow-banning and censorship, social users around the world are demanding a digital revolution. User-safety, fair economies, and global freedom of expression depend on breaking the old rules and creating a new vision of how we socially live and thrive within ourselves and together as a community. View kargoe as the ‘economy of you,’ having the ability to monetize your authentic self for your own personal gain completely flips the typical distribution model. It’s a completely different dynamic when it’s a personal choice, not a corporate business model.
Majority of companies who create a social network do so with the end goal of collecting information, data, and habits of their users in order to monetize (usually through advertising). Mainstream social platforms currently simply have too much control over the data of its users, which, in turn, gives it too much power to dictate terms, and their user’s personal expression. The infrastructure of decentralized social media creates a more equitable balance of power between the platform provider and its users. It is coded congruency.